Sony 1 to 1 initiative
Establishing the Internet as the strategic platform for the development of long term relationships with customers and partners

Our role was to develop and implement pan-European digital brand and guidelines to establish Sony’s online presence, working in concert with their above and below the line agencies and systems integrators.

The work involved multilingual website interface design, in eight European languages.

Focus was on the user’s brand experience, usability considerations, information architecture and technical integration. The site went through three separate iterations as we helped evolve Sony's brand and brand experience over a four year period.

Involved BroadVision personlisation implementation working alongside a leading Systems Integrator.

Site structure was eventually rolled out to 250 dealer extranets and to 13 countries with more than 25% of pan European orders arriving via the site.

Results also include 65,000 registered users to the site, with targeted email campaigns increasing registrations by 45%.

We also worked on other projects, including the design and build of MMS, a complex asset management system, as well as many campaign microsites.

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